Learning activities

• Class work

  • Group work: Situational leadership lesson

  • Time Management lesson

• Case Studies

  • IKEA vs Home Depot cultural environment analysis for International marketing *

  • Redbull vs Gatorade case study of the marketing mix planning. **

• Game

  • B2B and B2C differentiation matching word game (Students will match the characteristics for B2B and B2B market in each topic which allows them to discuss and research more about types of market.

  • Consumer promotions lesson

• Projects/ Self-directed projects

  • Research project for E-commerce websites (See the project guide)

  • Self-directed project for Brand Research (See the project guide)

  • Create your own Loyalty program project (See the project guide)

• Common assessments

  • Exit Slip

  • Quiz

• Collaborative project

  • Business Fair (Collaborated with other Business Subjects and Science Department)

• Real-life project

  • M-Business project

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Learning resources

• Technology Resources

  • Google Classroom

  • PollEverywhere

  • Padlet

  • Nearpod

  • Canva

  • Case studies

  • Other media

• Human Resources

  • Guest Speaker

  • Business Seminar

• Community Resources

  • Business Fieldtrip