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Curriculum (Updated 24/4/2023)

 

MUIDS curriculum is a standards-based curriculum.  Subject standards are adapted mainly from three sources:

  • Content Standards for California Public Schools, adopted by the California State Board of Education in December 1997

  • Content Standards for Basic Education, adopted by the Department of Basic Curriculum and Instruction 2008, Thai Ministry of Education.

Marketing and Advertising

The Introduction to Marketing course is designed to introduce students to the fundamental concepts, principles, and basic skills of marketing, sales, and business management over the course of two semesters. Market types, marketing strategies, market analysis, consumer behavior, CSR, and careers will be covered in class.

 

At an introductory level, the students will complete a wide range of projects. These projects are intended to help students master basic marketing skills and techniques. This course will also make use of other relevant reading materials from current magazines and newspa

 

Skills for Leadership and Management

This course will introduce students to the fundamentals of management, planning, organizing, leading, and controlling. The basic concepts of management for the high school level will be provided in both concepts and practical terms such as knowledge management, decision making, teamwork, motivating for performances, communicating, leadership, change management, and managing technologies and innovation.

 

Students will work both in groups and individually. The projects consist of personal development projects for university applications, social change projects, and meta-cognition projects. Various self-empowerment practices will be organized to suit student learning through personal journals and evaluation.

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Mahidol University International Demonstration School (MUIDS)

© 2021 by Piyawan Sunasuan

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