Piyawan Sunasuan

This project is the final project for skills for leadership and management. There are three businesses which are L'eau, Reminiscent, and Taire Domme. The students had to run a business while they are challenging the situation of covid-19 and Hybrid-learning. The staff are working both online and offline at the same time to design, plan, make a decision, and implement the plans.

The project is mainly designed to help students learn to apply their leadership and management skills from real-life experience. The students will learn the practical terms of time management, performance management, conflict resolution, decision making, problem-solving, including teamwork and other relevant skills. They will also develop their interpersonal skills through their leadership roles. Interdisciplinary among various business fundamentals will be introduced which should enhance the integration of knowledge. This project should also encourage confidence and motivate the students to be effective leaders for the future.

Students worked separately in 4 areas which are personal statements, university application interview skills, personal goals, and journal writing. 

The personal statement works to demonstrate their understanding of ‘Personal Branding’ and help them to write applications for university and scholarships.

The interview emphasizes improving each individual interview skills in terms of body language and the ability to answer questions effectively.

Lastly, the personal goals and journal writing assists students to monitor, document, and reflect upon their learning process. learning.

The Self-publishing project is the final project for the Skills for Leadership and Management class. In the last unit, student will have a chance to embrace their leadership and management skills. The main idea of this project is to help students know themselves and shares their prides. Each individual has different background and experience. They will learn to love themselves more. Lastly, the students will compose a piece of creative writing with the desire to publish it in our classroom so that they can be a leader of their own story. They will also learn how to manage time and massive information to present to the audiences in written format

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The Student Market was initiated in 2015 as a solid project for business studies classes to practice a real business. Students will have a chance to set up their own pop-up shops using their business and management skills to plan, market, and sell products to their peers and the school provides them with a supportive environment. Currently, the major market will be held on Science Fair, Concert Day, Vichakarn Day, and during other big school events.

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Students are asked to create an Eco Project for any interested business. They need to do their research about different companies involved in eco-friendly projects then, devise an idea for their own project for their chosen businesses. This allows students to demonstrate that they are able to apply their knowledge and understanding of facts, terms, concepts, and conventions of marketing activities commonly applied to or used as part of social responsibility in businesses.

For the academic year 2016/2017, the student final project mainly focuses on family business/ local business development. As many of the parents are business owners. I would like students to develop marketing strategies for improving their family business or local business to fit the customer needs in this generation. Most of the current business has initiated for more than a decade and the technologies and social changes have dramatically changed the way people do business. Thus, after the students had learned about people generation and 4Ps strategies, this final project aims to have them able to analyze, evaluate, and create a marketing plan to develop their family business to survive in the current market.

In the school year 2020/2021, the final project for the marketing class is “Bring back the 90's”. A student needs to show a creative way to innovate pieces of stuff from 80s-90s to meet the modern world trend.

In the school year 2019/2020, the final project for the marketing class is “Everything is 60 Baht!” It aims to encourage students to design a product to meet the pricing goal of 60 Baht only. 

Students have to research and analyze information to design effective plans for their businesses to compete in the same price range.

A student writes an article about a leader of your choice to meet with school ESLOs.

• Students research the MUIDS ESLOs (Strategic Learners, Innovative Thinkers, Articulate Communicators, Morally Intelligent Persons, Altruistic Global Citizens, and Leaders for the Future).

• Students choose a school leader who meets an ESLOs value to write about his/her leadership skill to convince the other young people to become the next leader.

• Students interview with the leader (prepare questions in advance)

• Design a persuasive poster.

Once the students have learned about how loyalty works, they will have to design their own loyalty program for their own business. It aims to have students practiced how a real business design a loyalty program for their business. They will apply the ideas they have learned from the case study and the real businesses' program. They thusly identify key areas in designing their own profitable loyalty program. Their tasks are to design a loyalty program for one of the following businesses: Florist, Clothes retailer (maternity – 12 yrs), Restaurant with presence in 5 major cities, Theatre.

Students work in a group of 6-7 to create a short film to persuade young adults to change their behaviors. Students should learn to work collaboratively in a group. This requires them to apply the skills they have practiced in previous classes, including time management, performance management, conflict management, decision making, and persuasion. They will also have a chance to reflect on their strengths and weaknesses while working with others.

Students make a video tutorial of a website to see how e-commerce works and what are their main functions which allow customers to buy product or service easier.

Recycling Materials Marketing Final project

This is the final project for the marketing class of 2017/2018. Students will use their marketing and business skills such as research and gather information in order to analyze and innovate their own product from recycling materials. They will need to adapt and apply the things they have learned in class throughout the school year to produce an effective marketing plan for a product. This project is important for the students to learn that marketing is not only selling a product and make a profit but they do have to think about stakeholders and society at large as well.

The students research and identify the target market of a selected product type. They will learn how marketers classify market segmentation. Then, they can analyze why people use the product, and apply the ideas to design the product to meet the needs of customers.
 

Students create a magazine ad for a new product. Students learn about advertising techniques to help them make an ad that will reach the right audience for the chosen product.

In the school year 2018/2019, the final project for the marketing class is “Call for Innovative designs with a 'Thai' identity”. The students had to research and develop an innovatively designed product representing a Thai identity.

Students was introduced to promotional activities and advertising for e-commerce. They will create a homepage for a business of their choice to learn promotional methods and advertising techniques. They are required to understand the elements and the principles of design by adapting ideas from visual merchandising to an online business promotional website.

Brand Research is the final self-directed project of UNIT 3 "product planning". Students have to wrap up all knowledge that they have learned in class about the product planning process. The goal is to understand how branding is important in business via brand research. They will learn how a company initiates a strong brand using marketing strategy to compete in a market and use it as a competitive advantage.

Students research the packaging design for each purpose below
-Product Protection.
-Product Attractiveness.
-Product Identification.
-Product Convenience.
-Effective Sales Tools.
-Channel Cooperation.
-Segmentation.
Then, students provide example packages for different packaging purposes and explain "why this package is unique for that purpose?"

This is the final project for the marketing class of 2015/16.

Final Project: Marketing Report for OTOP product

Students will be asked to research an interesting product of their choices and a chosen Market then, analyze the marketing

environment, trend, SWOT and create a Marketing Plan presenting marketing mix strategies and provide recommendations for the product/ company.